{"id":13406,"date":"2013-06-18T00:00:00","date_gmt":"2013-06-17T22:00:00","guid":{"rendered":"https:\/\/www.tibicon.net\/2013\/06\/francesco-totti-per-me-numero-1\/"},"modified":"2019-01-26T13:20:48","modified_gmt":"2019-01-26T12:20:48","slug":"francesco-totti-per-me-numero-1","status":"publish","type":"post","link":"https:\/\/www.tibicon.net\/2013\/06\/francesco-totti-per-me-numero-1\/","title":{"rendered":"Francesco Totti. Per me, n\u00b01!"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NiyF-6ebN5M\" width=\"480\" height=\"270\" frameborder=\"0\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Non me ne vogliano i tifosi della Roma, ma trovo che le qualit\u00e0 di Francesco Totti come testimonial di spot pubblicitari siano pari se non superiori a quelle del calciatore.<\/p>\n<p>Per quale ragione?<\/p>\n<p><!--more--><\/p>\n<p>Diverse.<\/p>\n<p>Immediatezza, estrema disinvoltura davanti alla telecamera, divertimento (Francesco ride quando il collega lo corregge), facilit\u00e0 di identificazione nel personaggio (sia perch\u00e9 l\u2019inglese \u00e8 una lingua poco conosciuta da noi, sia perch\u00e9 in tanti vorrebbero essere il Totti calciatore).<\/p>\n<p>Per me, divertimento assicurato ad ogni suo spot.<\/p>\n<p>Insomma, il campione della pedata buca lo schermo pi\u00f9 della rete.<\/p>\n<p>Due osservazioni per chi ha costruito lo spot.<\/p>\n<p>La prima riguarda la parola \u201ccalcio\u201d che compare quando il pallone colpisce l\u2019auto. Perch\u00e9? A che serve?<\/p>\n<p>A ricordare che la casa automobilistica ha speso un sacco di soldi per ingaggiare dei calciatori? Tranquilli, per questo basta Totti, perch\u00e9 lui oscura tutti gli altri.<\/p>\n<p>Oppure la scritta serve a ricordare che il pallone che tocca l\u2019auto vuole simulare un calcio? E, se cos\u00ec, a che pro?<\/p>\n<p>Bah, non capisco.<\/p>\n<p>La seconda riguarda proprio l\u2019efficacia del campione romanista, che con la sua bravura rischia generare l\u2019<a title=\"Buonaseraaaa \u2026\" href=\"https:\/\/www.tibicon.net\/2010\/01\/buonaseraaaa.html\">effetto buonasera<\/a>, secondo il quale la pubblicit\u00e0 \u00e8 tanto attraente da far dimenticare il prodotto.<\/p>\n<p>Per esempio, sapresti dire in questo momento di quale auto si tratta senza rivedere lo spot?<\/p>\n<p>PS: non cercarla nel post, non l\u2019ho citata proprio in funzione della domanda che volevo farti\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Se sei interessato alla comunicazione pubblicitaria <a href=\"https:\/\/www.tibicon.net\/categoria\/pubblicita-e-marketing\/\">fai clic qui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff Non me ne vogliano i tifosi della Roma, ma trovo che le qualit\u00e0 di Francesco Totti come testimonial di spot pubblicitari siano pari se non superiori a quelle del calciatore. Per quale ragione?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[197,205],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Francesco Totti. 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