{"id":13748,"date":"2014-10-29T00:00:00","date_gmt":"2014-10-28T23:00:00","guid":{"rendered":"https:\/\/www.tibicon.net\/2014\/10\/spot-neo-borocillina-matteo-renzi\/"},"modified":"2018-07-26T18:34:38","modified_gmt":"2018-07-26T16:34:38","slug":"spot-neo-borocillina-matteo-renzi","status":"publish","type":"post","link":"https:\/\/www.tibicon.net\/2014\/10\/spot-neo-borocillina-matteo-renzi\/","title":{"rendered":"Ma quello nello spot non \u00e8 Matteo Renzi?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/1zr-nNB-Lt4\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Guarda questo spot di Neo Borocillina: dura solo 20 secondi.<\/p>\n<p>Ora ti faccio una domanda.<\/p>\n<p><!--more--><br \/>\nNei primi 3 secondi, non hai la sensazione di riconoscere nel protagonista il Presidente del Consiglio?<\/p>\n<p>Poi il primo piano svela il mistero: una forte somiglianza, niente di pi\u00f9.<\/p>\n<p>Un caso?<\/p>\n<p>Le ipotesi possono essere diverse:<\/p>\n<ol>\n<li>le mie sono osservazioni prive di fondamento e vedo il Presidente del Consiglio dove non \u00e8;<\/li>\n<li>l\u2019agenzia pubblicitaria ingaggiata da Alfa Vassermann, la casa farmaceutica proprietaria del marchio Neo Borocillina, ha inconsapevolmente impiegato un attore che gli somiglia;<\/li>\n<li>l\u2019agenzia ha incautamente (spiegher\u00f2 fra poco il perch\u00e9&#8230;) impiegato un attore che somiglia a Matteo Renzi, evocandone il ricordo di quest\u2019ultimo nei primi secondi e in quelli conclusivi, cercando di catturare l\u2019attenzione dello spettatore sfruttando il personaggio oggi maggiormente presente sui media. E per evitare possibili seccature non ha mancato di riprendere l\u2019attore in primo piano (nella parte centrale dello spot), rendendo evidente che non si tratta della stessa persona.<\/li>\n<\/ol>\n<p>Quale delle tre possibilit\u00e0 ti sembra sensata?<\/p>\n<p>Io non saprei, ma in attesa di un tuo commento vorrei fare una domanda all\u2019agenzia pubblicitaria della Alfa Vassermann:<\/p>\n<p><em>siete consapevoli del fatto che, come me, moltissimi spettatori sono stati colti di sorpresa nel credere di vedere Matteo Renzi in uno spot e, anche per questo, non ricordano il nome del prodotto?<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guarda questo spot di Neo Borocillina: dura solo 20 secondi. Ora ti faccio una domanda.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[197],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma quello nello spot non \u00e8 Matteo Renzi?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tibicon.net\/2014\/10\/spot-neo-borocillina-matteo-renzi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma quello nello spot non \u00e8 Matteo Renzi?\" \/>\n<meta property=\"og:description\" content=\"Guarda questo spot di Neo Borocillina: dura solo 20 secondi. 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