Strategic management of Intellectual Capital

Introduction

The intellectual capital is the most powerful weapon of the organisation: more than the better known financial and physical assets.
Like other things that can generate great results, it is not so easy to identify, and its management may be rather complicated.
This course is intended to support manager, human resources specialist and knowledge workers to understand the nature of intellectual capital and employ it to generate competitive advantage.
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Aims

Help participants to explore the benefits that intellectual capital can offer to the organisation over the medium-long term, and identify helpful indications for its management in their specific business environment.

Who should take this course?

The course is aimed at managers, human resources specialist and knowledge workers who are involved in processes that are related to the management of intangible assets.

Contents

Defining Intellectual Capital

• Classifying the company’s assets: tangible and intangible
• The Intellectual Capital and its components
• Value and obsolescence of knowledge: managing complexity

Defining the business strategy

• Define mission, strategy and corporate vision
• Tools and methods to identify the business strategy: bottom up and top down
• Communicate the business strategy to the organisation and the market

Developing Human Capital

• How to manage what you pay but don’t own
• Identifying strategic competencies
• Tools for human resources management
• Job profile, induction plan, performance appraisal
• Design the organisation according to strategic competencies

The management of the Client Portfolio

• What is a Client Portfolio?
• The models for managing the Client Portfolio: the importance of key accounts
• The KAMP (Key Account Management and Planning) method
• Portfolio risk management

The strategic management of Intellectual Property (IP)

• The legal protection of intangible assets
• Trademark portfolio and patent portfolio
• Managing the Intellectual Property according to business strategy

Alliances, a silent weapon competition

• Structural features and applications
• From distribution agreement to acquisition: the ways of sharing intangible assets
• Success and failure drivers: building complex skills
• The job profile of the alliance manager

Intellectual capital and management control system

• Balance sheet and intangible assets
• The intellectual capital report
• The Intellectual capital in the management control system
• KPI (Key Performance Indicators) of Intellectual Capital

What about the learning material?

• Course slides
• Exercises
• Articles about Human and Intellectual Capital
• Cartoon strips
• Recommended movies and books

Teaching method

This course has been designed and structured to promote complete immersion in the topic and the individual experience.
The participants will face situations through exercises and video clips that reproduce moments similar to the ones they face daily.
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Final test and certificate

At the end of the course, participants take a test; after passing it, they can download their certificate of attendance.

Duration

16-32 classroom hours of 8 hours or more, according to the Client’s needs.