Trademarks and patents - Protection of the main intellectual property rights


While the development of technology encourages creative effort and investments in research, the size of the markets in which the company operates increases the need to provide adequate protection for Intellectual Property.
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The course aims to introduce participants in the dynamics of industrial law and intellectual property, illustrating the procedures for obtaining the granting of the relevant titles, the essential legal aspects and the process for protecting them.

Who should take this course?

People involved in the legal protection of trademarks, patents and other intellectual property tools.


  • The concept of intellectual property
  • The most recent innovations of the Industrial Property Code
  • The patent for industrial invention and utility models
  • Requirements, structure and types of patent
  • The patent procedure: validity, duration and exclusivity
  • The brand and the concept of distinctive sign
  • Variety of trademarks and requirements for registration
  • Iter for the registration of the Community and international trademark
  • The non-registered trademark
  • The domain name and the principle of unity of distinctive signs
  • Circulation and brand enhancement
  • Examination of the main contractual instruments available to the right holder (case history)
  • Economic valuation of intellectual property rights: how to do it and why
  • Judicial protection of intellectual property: procedural aspects

What about the learning material?

  • Course slides
  • Articles about Intellectual property protection
  • Cartoon strips
  • Recommended movies and books

Teaching method

This course has been designed and structured to promote complete immersion in the topic and the individual experience.
The participants will face situations through exercises and video clips that reproduce moments similar to the ones they face daily.
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Final test and certificate

At the end of the course, participants take a test; after passing it, they can download their certificate of attendance.


Sixteen hours or more, according to the Client’s needs.

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