Introduction
Before going into details, it is essential to focus the critical elements for the competitiveness of a franchising network:
- growth of the franchisees’ number and size;
- a market positioning that guarantees a medium-term competitive edge;
- for a new franchisee, belonging to a franchising network must generate an acceptable return on the investment.
The context information is omitted for privacy reasons.
The scenario
The client is facing different issues:
- giving continuity to the growing trend in a market weaker than in the past;
- offering franchisees competitive service quality;
- building a corporate identity, differentiating toward competition and adopting a market positioning that leads to actual differentiation.
Aims
Two main goals:
- company management assessment about:
- organisation efficiency and strategic framework;
- human resources and intangible assets status to support the company growth in the medium-term;
- definition of the business plan to support company growth:
- focusing on profitability and shareholder value;
- turning the business plan into a communication tool to strengthen the bond with franchisees and increasing their number.
Coaching project management and results
- The client will capitalise the investment both in terms of goal achievement and management awareness.
- Some phases of the project will be managed independently by tibicon; however, the efficient flow of information will guarantee full involvement of company management.
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