Franchising - Defining strategic framework and new organisation


Before going into details, it is essential to focus the critical elements for the competitiveness of a franchising network:

  • growth of the franchisees’ number and size;
  • a market positioning that guarantees a medium-term competitive edge;
  • for a new franchisee, belonging to a franchising network must generate an acceptable return on the investment.

The context information is omitted for privacy reasons.

The scenario

The client is facing different issues:

  • giving continuity to the growing trend in a market weaker than in the past;
  • offering franchisees competitive service quality;
  • building a corporate identity, differentiating toward competition and adopting a market positioning that leads to actual differentiation.


Two main goals:

  • company management assessment about:
    • organisation efficiency and strategic framework;
    • human resources and intangible assets status to support the company growth in the medium-term;
  • definition of the business plan to support company growth:
    • focusing on profitability and shareholder value;
    • turning the business plan into a communication tool to strengthen the bond with franchisees and increasing their number.

Coaching project management and results

  • The client will capitalise the investment both in terms of goal achievement and management awareness.
  • Some phases of the project will be managed independently by tibicon; however, the efficient flow of information will guarantee full involvement of company management.

Do you find this coaching programme interesting? Contact me using the form here below.

    Want more information? Contact me now!