Franchising - Defining strategic framework and new organisation

Introduction

Before going into details, it is essential to focus the critical elements for the competitiveness of a franchising network:

• growth of the franchisees’ number and size;
• a market positioning that guarantees a medium-term competitive edge;
• for a new franchisee, belonging to a franchising network must generate an acceptable return on the investment.

The context information is omitted for privacy reasons.

The scenario

The client is facing different issues:

• giving continuity to the growing trend in a market weaker than in the past;
• offering franchisees competitive service quality;
• building a corporate identity, differentiating toward competition and adopting a market positioning that leads to actual differentiation.

Aims

Two main goals:

• company management assessment about:
  • organisation efficiency and strategic framework;
  • human resources and intangible assets status to support the company growth in the medium-term;
• definition of the business plan to support company growth:
  • focusing on profitability and shareholder value;
  • turning the business plan into a communication tool to strengthen the bond with franchisees and increasing their number.

Coaching project management and results

• The client will capitalise the investment both in terms of goal achievement and management awareness.
• Some phases of the project will be managed independently by tibicon; however, the efficient flow of information will guarantee full involvement of company management.

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