The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Noel Capon - The Free Press - 2010

Key Account Management and Planning

2019 June 13 | by Arduino Mancini Sales

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or “strategic” accounts have now become a company’s most important asset, in some cases supplying in excess of 80 percent of a firm’s revenues. Here, in one powerful […]