t books

When you’re drinking Coca-Cola, the name Jungbunzlauer is very unlikely to be the first thing that springs into your mind. But this Austrian-Swiss global company supplies the citric acid for every Coca-Cola produced and sold. That’s what Hermann Simon would call: a Hidden Champion company. You might be surprised to learn that: Whether you visit […]

In everyday life, we encounter situations that often end up following recurring communication patterns: the staff member harassed by the boss, the alcoholic who does everything not to be rescued, the perpetually busy person happy to have no time to breathe-these are cases that we all have encountered at least once in our lives and […]

A good friend of mine, an experienced bookseller, one day recommended to buying this book. “Read it, you will find it interesting enough to use in your work, and you’ll recommend it to the readers of your blog”. He was absolutely right; I ate the book in one go and here I am writing a […]

Before I tell you why it is in your interest to read this book, I would like you to answer a few questions: Why do we buy more from a kind and/or good-looking person than from one we do not find so pleasant? Why when someone invites you to dinner you feel obliged to return […]

Is it worth buying a worldwide best seller, which even today is influencing the way millions of people think? Before answering, it is important to know more about the book. In 1949, US Air Force aircraft engineer Captain Ed Murphy, observing the progress of some of his experiments, said: Anything that can go wrong, will […]

Some preliminary information about the book A book you are unlikely to be recommended because, like The Art of War, those who have read it tend to keep to themselves what they learned. The book is an ancient masterpiece of Chinese thinking and probably dates back to the end of the Ming era (1368-1644); since […]

The book helps to answer several very important questions: why are some people successful and others seem destined to fail in all their ventures? why do some people never give up? And what are their characteristics? can the feeling of powerlessness (the belief that what happens is not under our control) be learned or is […]