t books

Laughing represents a positive and fulfilling experience. It makes us feel better because, in difficult situations, laughter provides us with the opportunity to take an emotional distance from what is happening, seizing a structure that enables us to perceive them as funny rather than tragic. An example? The famous quote by Oscar Wilde, who on […]

Before I tell you why it is in your interest to read this book, I would like you to answer a few questions: Why do we buy more from a kind and/or good-looking person than from one we do not find so pleasant? Why when someone invites you to dinner you feel obliged to return […]

Do you think I’m joking? I know, every time you hear the word “girl” in a title you become diffident. But this is not a joke and I am not going mad: because by reading this book, you will discover that actually the investment strategy followed by Warren Buffett, widely acknowledged as one of the […]

This book is part of the non-fiction related to cognitive psychology that studies reasoning errors and mental traps (heuristics and bias) we fall into every day. For what reasons? The most diverse and not all negative. Reasoning errors are often due to “thinking shortcuts“, called heuristics, which we constantly use during the day, and which […]

How to use the most powerful tool to help the brain to think, create, study, organise… What is a mind map? It is a form of graphic presentation of thought (ideas, knowledge, …) developed in its many aspects by the English cognitive psychologist Tony Buzan. Basically, the tool consists in using visual memory to structure […]

Sun Tzu’s Art of War, compiled more than two thousand years ago, is a study of the behaviour of organizations in conflict: it is perhaps the most prestigious and influential book of strategy in the world. Sun Tzu’s Art of War, or Sun-Tzu pìng-fa, was written in the Warring States Period (453-221B.C.) by a mysterious Chinese […]

Here is one of the most robust, useful and enjoyable books I’ve ever read. The authors, university professors and consultants, prove to be first of all two teachers, able to lead the reader to the discovery of the 5 elements that will guide him towards effective thinking. Before going into details, we would do well […]

Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions – and the judgments required to answer them – are woven into the fabric of everyday experience. This book examines how people make such judgments. The study of human judgment was transformed in the […]