When we talk about thinking, the first concept that comes to our mind is often related to critical thinking, the kind of thinking that allows us to make our own idea, find a solution to a problem or even make a judgment by analyzing facts and information inspired by logic and scientific evidence.
However, there is another form of knowledge, often overlooked by research, that we apply extensively and instinctively every day and that takes the form of that first, fleeting idea we get of someone or something “in the blink of an eye”.
A “quick cognition” activity that often turns out to be an essential tool for the interpretation of reality, especially in moments of emergency, which can be influenced by the limited time available, by stereotypes and prejudices.
Malcolm Gladwell analyzes, with an impeccable approach, what lies behind spontaneity and immediacy of judgment, and he does so with the brilliant style that is so congenial to him, lowering scientific research into everyday life and arguing his theses with interesting and often amusing anecdotes, bringing us face to face with a large number of remarkable people.
Here is a video clip where the author briefly introduces his book.
But the value of the book lies in the fact that it is a tool that teaches us more about the little-known aspects of intuition, highlighting both the advantages it can provide us and the cognitive errors to which it can lead us.
Impressive, as are Gladwell’s other books (see here Outliers).