The way sales professionals handle Customer communication is not quite different between one company and another. Too often the focus lands on aspects related to the influence of the salesperson toward the buyer; the salesperson is treated as one of those toys you give the charge to so that he/she will repetitively do the same […]

What is the link among job, salary, and fear of the void? Let’s see it together. In a 1960 study, US psychologists Eleanor J. Gibson and Richard D. Walk wanted to gather information about infants’ perception of emptiness. To achieve their goal, they used the visual cliff (see the picture), a tool designed to give […]

It happens pretty often that we want to generate a change in a problematic situation, and the reasons can be the most diverse, personal or professional. Changing jobs, buying a house, changing cars, quitting smoking, managing time differently, changing partners, changing business strategy, having a child, making a significant investment. The above are situations that […]