The way sales professionals handle Customer communication is not quite different between one company and another. Too often the focus lands on aspects related to the influence of the salesperson toward the buyer; the salesperson is treated as one of those toys you give the charge to so that he/she will repetitively do the same […]

Lately, a Client asked a question that scared me: Would you please arrange a sales course for us? A basic one… Why is that question so frightening? I will tell you right now. My analysis of businesses purchasing behaviours leads to identifying no less than 7 sales professionals. Here they are: the sales-teller, the salesperson […]

The coffee ceremony with the Client is an essential ritual for the salesperson. Is it the first meeting? Good coffee helps to familiarize with each other, to smell before the fight. Do you hardly know each other? Coffee will help you consolidate the good things you’ve done up to this point, or to patch things […]

A medium-sized company was facing strong order growth, which needed to be supported by properly skilled staff. The HR director had built up a network of head-hunters with expertise in many different sectors. As far as engineers and project managers were concerned, he used a company he had known for years, the Italian branch of […]

What do you do when you have to present to one or more bosses a project you are very interested in? Because when the challenges are crucial, there is not just one boss to convince, don’t you think?… Now, how do you manage the presentation? You can’t just treat it as a routine activity, right? […]